Rob Alvarez - “Every action you take has to help you build toward the objective, maybe not directly but even if it’s indirectly, you have to see a path. Whatever you are including, whatever you are introducing is helping your player feel some way so that you can achieve your business objective, or your fun objective, or your learning objective.”

Rob Alvarez studies gamification design for learning experience at the IE Business School which is a graduate school over at Spain. He also host a podcast called Professor Game, a weekly show where he interviews successful practitioners of games, gamification,and game thinking.

We Discuss:

Gamification that impact game design, user experience, rewards, and moreDon’t add random mechanics, be more thoughtful in adding featuresThink about the core loop of fun that keeps people coming backFelt crushed during one of his first projects in gamificationLearn from failures and keep pushing forwardBe wary of information in the worldDon’t keep ideas to yourselfHe use to do radio and now he does podcasting Professor GameGame getting a bad rep in the mediaReading is vital!And much more...Connect:

Professor Game Website Twitter @RobAlvarezB Email: [email protected]Resources:

Yu-kai Chou Amy Jo Kim Andrzej Marczewski Jane McgonigalGaming can make a better worldThe game that can give you 10 extra years of life Book: Reality Broken Games Better Change Haiti Simulation: the main link isn’t working but you can learn more here Game: Papers, Please Simulation: 10 Downing Street Book: A Theory of Fun by Raph Koster Book: The Art of Game Design by Jesse Schell SUBSCRIBE TO THE PODCAST

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