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37: Developing is Only Half the Equation, Marketing is the Other Half with Karen Synder
GameDev Loadout | A Game Developer Podcast
English - August 20, 2017 08:00 - 28 minutes - 12.9 MB - ★★★★★ - 107 ratingsVideo Games Leisure Hobbies game gameart gameartist gamecomposer gamedesign gamedesigner gamedev gamedeveloper gamedevelopment gamemusic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
She is a transmedia producer and instructor at the University of Houston. A great thing she is doing at the moment is supporting and increasing the Houston video game industry. She has spoken to government officials to support video game studios and hopefully, they will soon turn heads.
We talk about why marketing is so important in order to get people attention. Actively strategize and do a lot of research before starting your game. This includes the business side too like trademarks, insurance, contracts, etc.
Sponsor Giveaway:
I am doing a giveaway sponsored by Game Dev Underground, a marketing and connection platform for indie developers that helps you build, finish and launch better games. The winner gets a 1-hour long indie game marketing consultation with the founder, Tim Ruswick. This is over $1,000 in value, and it can be yours! All you have to do is go to gamedevloadout.com and sign up for the email list. That's it!