Game Changers Radio: Melbourne Radio Wars

A+ Underdogs

July 19, 2024 20:00 - 44 minutes - 40.5 MB

In this episode Irene shares with us her notes on a side by side by side monitor of all 3 shows, whilst Wade checks out the new tactics on the air for survey 5 along with some thoughts on who is winning the PR battle and why. Plus we pull apart one of our best listener emails yet with a perspective on Kyle and Jackie O that you might find surprising. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch....

Mansplaining GFK survey 4

July 12, 2024 20:00 - 46 minutes - 42.4 MB

In this episode we'll go deep and wide with all the fall-out from GFK survey 4. We’ll discuss a Tik Tok viral video that goes to the heart of Kyle and Jackie’s challenges in Melbourne, we’ll unpack all the survey 4 headlines and PR hair-splitting with another round of Real or Spin and Andrew Bucky Bucklow from news.com.au will join us to talk about the radio chick who’s getting all the clicks. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out...

We have a new most listened to breakfast show in Melbourne

July 09, 2024 01:48 - 18 minutes - 17 MB

Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at [email protected] Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX Email u...

The “Q and A” episode

July 05, 2024 20:00 - 44 minutes - 41.1 MB

This week on the podcast with the mid year survey break about to wrap up we finally have some time to get to all of your questions and feedback. Questions like “I can’t work out if you guys like or hate Kyle and Jackie O” and “who was Christian referring to when he was talking about moronic radio contests?” Our evasive and completely unreliable answers will shock you! Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.create...

They need to bring their A plus game

June 28, 2024 20:00 - 51 minutes - 47.3 MB

The guns have gone silent in the Melbourne radio wars and whilst the hosts are on holidays we’ve taken the time to reflect on the learnings from the battle so far. Also Tim Burrowes returns for his 3rd appearance on the podcast to unpack the carnage of 2024, without question Australian media’s toughest trading year with declining revenue and the pace of structural changes increasing by the day. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find...

A candid Canadian has his say “Maybe you guys can explain what Fev does?”

June 21, 2024 20:00 - 45 minutes - 41.6 MB

This week on the podcast we talk with Canadian radio veteran Buzz Bishop about what he’s hearing and liking on Melbourne radio. Buzz has been a fan of Australian radio for many years and has some unique insights delivered apologetically like only a good Canadian can. Also this week we focus on the 3 female superstars who are spearheading their stations’ focus on Melbourne’s 25-44 females. And was Nova’s Hide & Seek worth the $84,000 investment? Wade and Irene heard it differently. G...

Dean Buchanan places his bet. “This show will be a 10 share in Melbourne”

June 14, 2024 20:00 - 49 minutes - 44.9 MB

In this episode of the podcast we talk with Nova’s first national head of programming Dean Buchanan about the battle in Melbourne and it’s fair to say that Dean has some very definite views on who’s winning and why. Also this week we sail into Stormy waters and discuss the value of a porn star on the Fox, and we’ll crank up the age old question of whether cash contesting can really make a difference in the ratings. Game Changers is sponsored by MusicMaster Scheduling - Smashing out musi...

Panic station?

June 07, 2024 20:00 - 32 minutes - 29.7 MB

In this week’s episode we take a good hard look at the ramifications of survey 3. Is it too early to be concerned for Kyle and Jackie’s prospects in Melbourne or do they have some serious work to do to win over their second home? Wade and Irene are well and truly divided on this one, stand by for some fireworks. We’ll also have another round of real or spin as we analyse the messages from the Nova, Fox and KIIS PR teams and we’ll answer your email questions. Game Changers is sponsore...

We're Up and Running

June 04, 2024 03:46 - 16 minutes - 15 MB

The Survey 3 results are in, and so are we. In this bonus episode, we delve into the numbers from phase 1 of the Melbourne radio battle, featuring the first Melbourne survey to include the Kyle & Jackie O Show. We analyse the highs, the lows, and speculate on what might happen next. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated vo...

The First 30 Days

May 30, 2024 20:00 - 49 minutes - 45.4 MB

In this episode we review the first 30 days of battle in the Melbourne Radio Wars. Fox, Nova and Kiis have all fired their opening salvos, it’s time to review what’s working and who’s winning in the lead up to survey 3 results. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on I...

Train Wreck - the sequel

May 24, 2024 20:00 - 53 minutes - 48.9 MB

Did Kyle and Jackie just have a bad day this week, or are the wheels getting wobbly on the Kiis bus? Jase and Lauren go national on Nova and Fifi, Fev and Nick are off to the pub. Plus we talk with one of Australia’s best audio creators, Meshel Laurie - she’s starred on radio and has been dominating the podcast world for years, and believes there’ll be a clear winner in the Melbourne Radio Wars. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out...

Bonus episode Yes we Canada

May 22, 2024 04:07 - 47 minutes - 43.5 MB

Matt Cundill has been a champion of great audio creators in Canada for years now. Craig joined him on his excellent “the Sound off podcast” to talk about the Melbourne Radio Wars, talent coaching and some reflecting on career highlights. Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX See omnystudio.com/listener for privacy information.

Stop copying me

May 17, 2024 20:00 - 41 minutes - 37.6 MB

Is the Fox just an imitating KIIS, or are they doing exactly what a leader should do, which is to defend their leadership position at all costs? We’ll unpack the question of innovator versus imitator with Wade Kingsley, along with Irene’s comprehensive review of how the shows are sounding. Plus we talk with Tim Burrowes from UnMade about the sale that wasn’t. Now that the ARN break-up of SCA is off the table, what does this mean for the industry and what might happen next. Game Changers ...

A conversation with Kyle

May 08, 2024 04:41 - 46 minutes - 42.5 MB

Do we really need to say anymore? Yes, it’s that guy. And he’s got lots to say. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio. Email us at [email protected] Support the show: https://www.amazon...

The one where Ross does the talking

May 03, 2024 20:00 - 50 minutes - 46.2 MB

In this episode we’ll talk with Tim Ross, one half of the iconic Merrick and Rosso show who faced off against Kyle and Jackie in the mid 2000’s. And we’ll do the first of our international guest air checking session with Ross Flahive, the content director at ZM in New Zealand. Ross programmed the Jase and PJ national drive show and has some strong views on how this battle may play out. And we’ll bring back fan favourite Wade Kingsley for a review of week 1 and another round of real of s...

The hair on fire emergency pod

April 29, 2024 08:06 - 30 minutes - 28 MB

It’s day 1 of the Kyle and Jackie O show in Melbourne and our ears are burning! In this episode we have a full review of KIIS, Fox and Nova breakfast shows. Did Kyle and Jackie change anyone’s mind this morning - fuck no! Was it compelling, hell yes! Joining us for a full debrief is the Wade Kingsley founder of the Ideas business. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ ...

Twas the night before Kiismas

April 26, 2024 20:00 - 39 minutes - 36.2 MB

2 more sleeps! Yep, the big guy with the white beard is officially in town from next week! Kyle and Jackie O are on the air from Monday and this is our last chance to opine on all the big questions before the battle begins. In this episode we’ll talk with Kyle and Jackie’s first Ep, Paul Dowsley about his exclusive Channel 7 interviews with all three shows. And we catch-up with one of Australia’s leading creative media minds, Wade Kingsley on why he thinks Kyle and Jackie are the best th...

The king of clicks

April 19, 2024 20:00 - 43 minutes - 40.3 MB

In this episode we’ll unpack the winners and losers from this week's survey 2 radio ratings with the editor of Unmade Tim Burrowes. And we talk with news.com entertainment editor Andrew Bucklow about the rise and rise of Australia’s biggest click bait media brand - Kyle and Jackie O. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI generated voices....

The more the Ferrier

April 11, 2024 20:00 - 35 minutes - 32.4 MB

In this episode, we dive deep into the heart of this contest and ask the question - do Melbourne and Sydney people really hate each other? How wide is chasm between the 2 cities or are we living in a world where good content is all that matters, regardless of where it comes from. Plus we talk with one of Australia’s leading brand and marketing gurus, Adam Ferrier about how the battle for hearts and minds of Melbourne’s radio listeners will play out. Can anyone really challenge Kyle and Jac...

The calm before the storm

April 05, 2024 19:00 - 37 minutes - 34.4 MB

In this episode, meet our brand new new co-host - one of the sharpest, most experienced programmers in the country, Irene Hulme. What will this battle mean for the industry - we talk with radio futurologist James Cridland. You’ll also hear our thoughts on the survey one results in Melbourne. Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy. Find out more at https://www.createconsultresearch.com/musicmaster/ This series contains the use of AI gener...