GC23: Using the Gamification User Types in the Real World | with Andrzej Marczewski

Game Changer | Employee Gamification | Internal Enterprise Gamification | hosted by Jesse Lahey, Aspendale Communications

English - January 07, 2014 15:00 - 39 minutes - 54.3 MB - ★★★★★ - 27 ratings
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Previous Episode: GC22: The Octalysis: 8 Core Drives of Gamification | with Yu-kai Chou

Next Episode: GC24: Killer Gamification: Engaging for Impact

The tech research firm Gartner made headlines in late 2012 when it predicted that 80% of current gamified applications would fail to meet business objectives — due to poor design, ineffective communication, or ill-defined business objectives. If poor design is a primary culprit of failed gamification, how can you improve your chances of success? Andrzej […]