The Role of Gender in Delivering Financial Advice

A recent study by Hartford Funds revealed that more than half of respondents believe that men and women have different financial needs. But only 24% said they want to work with a financial professional who caters to the needs of their gender. It is clear that investors simply want to be treated as individuals. To provide sound financial advice, it’s imperative that advisors avoid making generalizations based on age or gender. Instead, they must help clients plan for life’s circumstances by asking thoughtful questions. My guest today will explain why this enhanced focus on lifestyle goals and personalization will be the key to attracting the next generation of clients.