Building community within your B2B SaaS industry

Gain Grow Retain

English - April 20, 2020 11:00 - 20 minutes - 14 MB - ★★★★★ - 34 ratings
Entrepreneurship Business Management b2b saas growth customer success marketing sales software customer imperative enterprise Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Connecting Customer Success and Finance in B2B SaaS

Next Episode: Sales transition and tools for collaboration between customer success and product (CS Leadership Office Hours)

There's an opportunity to build and cultivate a community within your B2B SaaS Industry. The COVID Pandemic could be the catalyst needed to spin up a community that can become an aspect of your customer success strategy.

Communities can be a way to support the long-tail of your customer-base but It needs to be broader than just your product
This needs to be a full-time dedicated job to build, cultivate and engage with the community
Make communities valuable -- what Is the hard-hitting, actionable content that can drive value
How do you build listening channels to help translate challenges Into content

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This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth & retention strategies. Learn more at https://customerimperative.com/

Jay Nathan: https://www.linkedin.com/in/jaynathan/
Jeff Breunsbach: https://www.linkedin.com/in/jeffreybreunsbach