10 Customer Churn Benchmarks for SaaS Leaders
Gain Grow Retain
English - March 27, 2023 17:00 - 50 minutes - 68.9 MB - ★★★★★ - 34 ratingsEntrepreneurship Business Management b2b saas growth customer success marketing sales software customer imperative enterprise Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Churn Benchmarks
Next Episode: CSMs should be great change management experts
This week, Greg Daines, CEO of ChurnRX joins Jay and Jeff to talk about churn benchmarks. Some key highlights:
no statistical alignment between whether satisfied customers stay (CSAT)
inertia is real - make sure you aren't giving your customers a reason to leave
story telling the history of your relationship is a good thing
measurable results is one of the largest factors in longer retention
make sure your customers are measuring results
bridge the gap here, especially if results measuring is difficult
focus on helping your customers utilize your product effectively
Ask good questions as you set up measurement goals
What benchmarks are you seeing as vital towards predicting potential churn?
-----
Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.
We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.
GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.