In episode 150 of the Futurized podcast, the topic is Rogue Waves of Change. Our guest is Jonathan Brill, futurist and author. In this conversation, they talk about doing the work of a futurist from HP to Hollywood, the ABC’s of Resilient Growth, Awareness, Behavior Change and Culture Change and the techniques and tools at your disposal to do so. How can you transform your company into a more resilient and adaptable organization?


Futurized goes beneath the trends to track the underlying forces of disruption in tech, policy, business models, social dynamics and the environment. I’m your host, Trond Arne Undheim (@trondau), futurist, author, investor, and serial entrepreneur. Join me as I discuss the societal impact of deep tech such as AI, blockchain, IoT, nanotech, quantum, robotics, and synthetic biology, and tackle topics such as entrepreneurship, trends, or the future of work. On the show, I interview smart people with a soul: founders, authors, executives, and other thought leaders, or even the occasional celebrity.


Futurized is a bi-weekly show, preparing YOU to think about how to deal with the next decade's disruption, so you can succeed and thrive no matter what happens. Futurized—conversations that matter.


If you're new to the show, seek particular topics, or you are looking for a great way to tell your friends about the show, which we always appreciate, we've got the episode categories. Those are at Futurized.org/episodes. They are collections of your favorite episodes organized by topic, such as Entrepreneurship, Trends, Emerging Tech, or The Future of Work. That'll help new listeners get a taste of everything that we do here, starting with a topic they are familiar with, or want to go deeper in.


The host of this podcast, Trond Arne Undheim, Ph.D is the author of Health Tech: Rebooting Society's Software, Hardware and Mindset--published by Routledge in 2021, Future Tech: How to Capture Value from Disruptive industry Trends--published by Kogan Page in 2021, Pandemic Aftermath: how Coronavirus changes Global Society and Disruption Games: How to Thrive on Serial Failure (2020)--both published by Atmosphere Press in 2020, Leadership From Below: How the Internet Generation Redefines the Workplace by Lulu Press in 2008. For an overview, go to Trond's Books at Trondundheim.com/books


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Trond's takeaway


Becoming resilient company or individual is not optional, it is a survival instinct, yet, it takes some planning since we are not cavemen any more and haven't been used to it. Change is coming, in fact transformational change is already a new fact of life. In this new world of disruption any futurist, consultant, or adviser that can help us prepare is welcome in my book. Do we need new ABC's for this stuff? Sure. Awareness, Behavior Change and Culture Change are each needed. Even then, change will surprise us, just not that much.


Thanks for listening. If you liked the show, subscribe at Futurized.org or in your preferred podcast player, and rate us with five stars.


If you like this topic, you may enjoy other episodes of Futurized, such as episode 129, How Executives Handle Crisis, episode 52, The Future of Peer-to-Peer, or episode 49, Living the Future of Work. Hopefully, you'll find something awesome in these or other episodes. If so, do let us know by messaging us, we would love to share your thoughts with other listeners.


Futurized is created in association with Yegii, the insight network. Yegii lets clients create multidisciplinary dream teams consisting of a subject matter experts, academics, consultants, data scientists, and generalists as team leaders. Yegii's services include speeches, briefings, seminars, reports and ongoing monitoring. You can find Yegii at Yegii.org.


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See you next time. Futurized—conversations that matter.

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