The Growing Importance of Personal Branding (ft. author Aliza Licht)

It seems like the broader economic climate is commoditizing each and every last one of us. It’s scary, isn’t it? Feeling like we’re moving into a world where everyone is interchangeable?

Not so fast. There’s a reason people buy iPhones instead of other smart phones, and they’re willing to pay a premium to do so. Brands matter. So do personal brands. It’s a topic near and dear enough to me that I devoted my 2nd book, Getting to Like, to it. But a far greater expert on this topic, I’d say, is Aliza Licht.

Aliza is an award-winning marketer, bestselling author, podcaster, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She was named one of "America's Next Top Mentors" by The New York Times and Business Insider's "Top 20 Most Innovative Career Coaches." As a social media pioneer and one of the first fashion influencers, Licht created and was the voice of the anonymous social media phenomenon DKNY PR GIRL, which I covered in my first book, Going Social, a decade ago.

Aliza’s new book, On Brand: Shape Your Narrative. Share Your Vision. Shift Their Perception is a comprehensive roadmap to building your personal brand—we give you a taste of it today, and encourage you all to pick it up.

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