#156 - ExedraBridge: Unlocking The Packaging Potential, With Chris Jordan, ExedraBridge

FuturePrint Podcast

English - January 11, 2024 10:00 - 59 minutes - 40.6 MB - ★★★★★ - 1 rating
Technology print inkjet digital print wide format print commercial print industrial print packaging Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #155 - FuturePrint Vision Report 2024: Navigating Volatility, With Marcus Timson and Frazer Chesterman

Next Episode: #157 - Resuseabox: Entrepreneurship, Purpose, People & Planet, With Ellie Good, Chief Purpose Officer, Reuseabox

In this interesting podcast, Marcus talks with Chris Jordan about how mindset, teams, leadership and culture can make such a huge difference in terms of the success of any technology product, and in particular, those that are trying to gain a place in a new market. So often, we think that because one approach works in one market, then it will work in another! As a result, we often fail to take into account the idiosyncrasies of a market and the unique cultures, challenges and concerns. Chris believes that highly effective communication can overcome most barriers to change, but failure to communicate properly causes blockages and this slows or halts progress. Chris is a believer that this is a big contributor to the relatively slow adoption of digital print for packaging. Anyhow, tune in! Really interesting chat with an experienced, wise and innovative business professional!

Chris Jordan

Chris Jordan is a unique advisor who unlocks, unblocks and unsticks companies' challenges to help them maximise their opportunities through business development. Having built several sales and marketing teams, in the UK, Europe and North America, marketing and selling newspaper, book publishing systems, typesetters, imagesetters, and thousands of Fiery's and digital presses, including production, w2p, personalisation, and MIS software.

Now fully focused on Labels and Packaging, and "Unlocking The Packaging Potential."

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What is FuturePrint?

FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events.

In 2024, we hope to see you at one of our events:

FuturePrint TECH at IME West, 6-8 February, Anaheim, California, USA

FuturePrint TECH Packaging & Labels, 28-29 February, Valencia, Spain

FuturePrint TECH AI for Print, 16 April, Cambridge, UK

FuturePrint TECH Digital Print for Manufacturing, 6-7 November, Cambridge, UK