Episode #66: Increase your Return on Optimisation (ROO)
Future Squared with Steve Glaveski
English - September 22, 2016 07:49 - 7 minutes - 10.7 MB - ★★★★ - 13 ratingsBusiness Society & Culture business startups entrepreneurship tech politics history psychology philosophy future of work productivity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Many might remember the story of Eric Moussambani, the ‘Olympic swimmer’ from Equatorial Guinea who took 1:52.72 to complete his 100m swim at Sydney 2000, more than twice that of his nearest competitor. Before the Olympics, he had never even seen a 50m long pool, took up swimming eight months prior and practiced swimming in a lake.
In this episode of Fast Fix Friday I talk return on optimisation, or ROO. Companies often get obsessed running A/B tests to optimise their marketing funnels, but, are they optimising the wrong thing? Optimising early, during problem and solution definition, generates a much higher return than optimising late, particularly if you've defined the problem incorrectly.
Many of us are not all that different to Eric and I'll explain why.
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