#34: Farmers First Coffee Company: Talking Socially Conscious Entrepreneurship with Co-Founder Matt Hohler

Farmers First Coffee is a socially conscious coffee startup that’s putting the focus on the farmers that are actually growing the coffee. Every bag of Farmers First comes with the name and image of the farmer who produced the coffee inside.
The bag Matt graciously brought for me was grown by Rosa, a Peruvian widow that has been producing coffee for 30 years. Matt brewed me a delightful cup of Rosa’s coffee right in the studio, so I’ll apologize in advance if you hear us slurping a bit.
Want a deal on some of this great coffee?! Go to FarmersFirstCoffee.com and use code FUTURESELF to get 10% off your first order. Key moments from this episode:
05:42 — Overcoming the fear and uncertainty of starting a business and dating in a country where he didn’t know the language 08:11 — The importance of finding a vocation, something that inspires you 13:37 — The origin story of Farmers First Coffee 20:51 — Why they chose to form a socially conscious startup over a non-profit 23:35 — How they launched a massively successful Kickstarter campaign 30:02 — Facing and overcoming fear in the early days of the business 42:37 — How his personal health struggles influenced his career trajectory 48:27 — How they connect coffee drinkers with the coffee farmers
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You can listen to this episode above or on iTunes. After you listen, drop me a line and let me know how you liked it, then head on over to the iTunes Store and Subscribe, Rate, and Review the show. That's how we keep spreading the word and bringing you even more killer content! Cheers!
Liked what you heard? Consider sharing this episode with a friend.
As always, you can find me on Twitter, Instagram, Facebook, & LinkedIn.
The podcast is available for download from the iTunes Store, Google Play, Stitcher Radio, and TuneIn. You can also download this episode from the player at the top.
A portion of any purchase made through our affiliate links kicks back to the show to help us keep the lights on and bring you more fresh killer content.
Resources Mentioned: Start With Why - Simon Sinek Bold - Peter Diamandis https://youtu.be/R2rnzSmlhv8 (Hector and the Search For Happiness CLIP) Brené Brown Ted Talk

Farmers First Coffee is a socially conscious coffee startup that’s putting the focus on the farmers that are actually growing the coffee. Every bag of Farmers First comes with the name and image of the farmer who produced the coffee inside.

The bag Matt graciously brought for me was grown by Rosa, a Peruvian widow that has been producing coffee for 30 years. Matt brewed me a delightful cup of Rosa’s coffee right in the studio, so I’ll apologize in advance if you hear us slurping a bit.

Want a deal on some of this great coffee?! Go to FarmersFirstCoffee.com and use code FUTURESELF to get 10% off your first order.

Key moments from this episode:

05:42 — Overcoming the fear and uncertainty of starting a business and dating in a country where he didn’t know the language
08:11 — The importance of finding a vocation, something that inspires you
13:37 — The origin story of Farmers First Coffee
20:51 — Why they chose to form a socially conscious startup over a non-profit
23:35 — How they launched a massively successful Kickstarter campaign
30:02 — Facing and overcoming fear in the early days of the business
42:37 — How his personal health struggles influenced his career trajectory
48:27 — How they connect coffee drinkers with the coffee farmers

***

You can listen to this episode above or on iTunes. After you listen, drop me a line and let me know how you liked it, then head on over to the iTunes Store and Subscribe, Rate, and Review the show. That's how we keep spreading the word and bringing you even more killer content! Cheers!

Liked what you heard? Consider sharing this episode with a friend.

As always, you can find me on Twitter, Instagram, Facebook, & LinkedIn.

The podcast is available for download from the iTunes Store, Google Play, Stitcher Radio, and TuneIn. You can also download this episode from the player at the top.

A portion of any purchase made through our affiliate links kicks back to the show to help us keep the lights on and bring you more fresh killer content.

Resources Mentioned: Start With Why - Simon Sinek Bold - Peter Diamandis Hector and the Search For Happiness CLIP Brené Brown Ted Talk