35. The Fascination Advantage: Different is Better than Better | with Sally Hogshead

Today, let’s talk about how fascinating you are.

 

But first, let’s break down what exactly “fascinating” means. It goes back Roman times, when that word meant things like captivation and spellbinding. It was almost perceived as an evil curse back then.

 

Now, fascination is more about how the world sees you. In other words, it’s about knowing yourself – and more importantly, it’s about knowing what others know about you and how you can stand out in a crowded market place, which couldn’t be more important today. We’ve got to focus on what makes us different. As our guest Sally Hogshead would say, different is better than better.

 

Sally is a world-class branding expert who has discovered a new way to measure how people perceive you, and in this episode, she’s going to share how you can start leveraging your Fascination Advantage and standing out from the competition.

 

To learn more, and for the complete show notes, visit blionline.org/blog.

 

Resources:

Learn more at https://www.howtofascinate.com/ Take Sally’s assessment for FREE: use code  “FutureProof” at HowToFascinate.com/You Facebook: https://www.facebook.com/hogshead LinkedIn: https://www.linkedin.com/in/hogshead/ Twitter: https://twitter.com/SallyHogshead

Future-Proof is produced by Podcast Masters