S1E3 - Future of Product Safety & Transparency

The CBD industry is growing rapidly, and brands bear the responsibility to provide verified and transparent product information to consumers. CBD brand Tonic created a seed-to-sale tracking system, and uses a dynamic digital experience to provide this information directly to consumers through product authentication and an array of additional, engaging content.

Tonic Founder & CEO Brittany Carbone tells us about this process, and we also explore Tonic's roots as a female-founded, family-owned brand that sources product materials from their own hemp farm.