Culture Relevance Today and in the Future with Kristina Jenkins

Future of the Metaverse

English - August 29, 2020 22:11 - 23 minutes - 21.9 MB
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Previous Episode: The Future of Media with the BBC's R&D Firestarter

Next Episode: The Future of Events with Anne-Marie Enns & Kris Kolo from the VR/AR Association

Why is cultural relevance more important now than ever? During this episode, Cathy sits down with Kristina Jenkins, Head of Strategy at Cashmere Agency to discuss why brands have ambitions to be culturally relevant and what being culturally relevant means and requires. We'll also talk about the future of cultural relevance and what's to come.