Made in the Cape - Innovation in Export Promotion

Future Cities Africa podcast

English - July 26, 2022 06:47 - 37 minutes - 70.3 MB
Technology Business Management publicsector business govtech innovation localgovernment management privatesector Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: NEXTEC on Building African Smart Cities

Next Episode: Bright Young Minds: Celiwe Mabaso

Erica Joubert is Head of Export Promotion, Joshua Palm is Assistant Export Manager and Jean Scheltema is Chief Marketing and Communications Officer at Wesgro. In episode 5 of the 10 episode Wesgro Series on Future Cities Africa we discuss: Made in the Cape - Innovation in Export Promotion.

This episode is brought to you in partnership with Wesgro

Listen or watch to understand:

How Wesgro supports Western Cape exports. Why exports are important in general. Why it is important for an agency like Wesgro to do what it does. How the pandemic and lockdowns effected exporters and Wesgro’s ability to facilitate exports from the province. How Wesgro’s export team responded to the challenges caused by the pandemic. The Cape Trade Portal and how it is positioning the Western Cape as a sought after source market. The Made in the Cape campaign. The future of Made in the Cape and vision for the next 10 years. Lessons learned and how the pandemic has changed the way Wesgro operate and offer export facilitation services going forward post pandemic. The Western Cape’s competitive advantage when it comes to exporting.

Visit www.futurecitiesafrica.com