What we can learn from musical artists, with Fred Pike

Funnel Reboot

English - October 04, 2023 13:00 - 52 minutes - 41.7 MB
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Previous Episode: Search Marketing: change = opportunity, with Giannina Fumigalli

Next Episode: How priorities shift as you grow, with Shannon Clement

Today we're talking about what analytics has to do with music (check out this music about analytics by songwriter Kai Feng). We're looking at a musician's work style and seeing what analysts can adopt from it. According to today's guest, these two disciplines have much in common.

Fred Pike is a father, a grandfather and a string musician who both plays in and is president of the Milwaukee Mandolin orchestra.

He is also a Conversion Rate Optimization (CRO), Google Analytics and Google Tag Manager expert, having been a founding member of the web development agency Northwoods which just celebrated twenty five years in business. He has also shared his knowledge through various courses and at CXL which is better known as Conversion XL and sessions he has presented at Superweek.

He approaches marketing analytics in much the same way as he approaches a musical performance. So let's listen to how he does that, in my chat with Fred Pike.

For links to all things mentioned, go to episode 163's show notes page at www.funnelreboot.com.