In this episode I interview George Kapernaros, who is based in Greece. He was formerly the marketing director at Div Brands, and is currently the Founder and Head of Marketing at georgekapernaros.com. This is a digital marketing agency specialising in doubling your customers by optimizing your on-site experience, advertising creative, and retention marketing. (www.georgekapernaros.com).

During the interview we discuss how segmenting is mandatory to succeed in marketing, George's 4 Week Warp Speed Growth Plan, and why marketers should not be afraid to experiment and try different things.

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