In this episode I interview Belle Niba, who is based in Los Angeles. She’s the Executive Director at Ubora Marketing, which is a forward-looking results driven digital marketing enterprise focused on connecting, engaging and converting the most viable customers for their clients. (www.uboramarketing.com).

During the interview we discuss why it's mistake to focus too much on tactics and not overall strategy, and how to explode your opt-in rates.

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