Sustainable and commercial - possible? Jenny Costa, Rubies in the Rubble
Fundraising Stories with Female Founders
English - October 25, 2019 07:00 - 42 minutes - 38.5 MB - ★★★★★ - 1 ratingInvesting Business investment equity finance women entrepreneurs fundraising crowdfunding venture capital angel investment female founder Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Power of Storytelling - Louise Doherty, Yoller
Next Episode: Think Big and Grab the Courage - Joy Foster, TechPixies
Jenny started the business as a passion project, creating small batch chutneys and jams from surplus ingredients that would otherwise go to waste. She went from selling them at farmer's markets to then scaling her business by creating condiments that are now available in supermarkets. Jenny took her time to realise she wanted to turn this conscious venture into a nationwide business. She raised investment from purpose-driven VCs and then had a hugely successful crowdfunding campaign that resulted in having to close the campaign and turn down investment!
Listen to the podcast to hear how Jenny:
Created a sustainable but commercially viable companyUsed video to ignite the crowdfunding campaignGot the point of having to turn down investmentFor the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/