Putting the Fun into Fundraising - Sarah Henley, NextUp Comedy
Fundraising Stories with Female Founders
English - January 24, 2020 08:00 - 26 minutes - 24.2 MB - ★★★★★ - 1 ratingInvesting Business investment equity finance women entrepreneurs fundraising crowdfunding venture capital angel investment female founder Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena talks with Sarah Henley, the Founder and COO of NextUp Comedy who started a comedy video subscription business three years ago to fill a much-needed gap in the video-on-demand industry.
Previous to founding NextUp, Sarah worked in comedy for over a decade along with her three co-founder friends. Sara’s ultimate vision is to build NextUp into the worldwide home of live comedy, using her passion for diversity and equality in the arts to make a mark in the comedy business.
In 2019, Sarah and her co-founders raised £760K in investment finance to grow the business from a mix of angel investors, venture capital and crowdfunding. Crowdfunding made perfect sense as a strategy for Sarah as it meant comedy performers and the enthusiastic audience fan base could all chip in and take a stake in the success of the company.
In this episode you'll discover:
How a "rolling close" strategy can benefit both you and potential investorsThe ways you can approach investors directly through social media platformsHow you can take a positive approach to fundraising by treating it as part of your job descriptionFor the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/