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Jessica & Louella Alderson, So Syncd - The importance of a lead investor
Fundraising Stories with Female Founders
English - July 02, 2021 07:30 - 48 minutes - 44.4 MB - ★★★★★ - 1 ratingInvesting Business investment equity finance women entrepreneurs fundraising crowdfunding venture capital angel investment female founder Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Jess and Lou Alderson have tapped a fresh niche in the online dating market using Myers-Briggs personality profiling for a perfect match. They've taken their market by storm and in a short time, managed to raise over £700,000 in investment.
Launching in January 2020, the sisters have gone from strength to strength despite the global pandemic. With the goal of building a marketable product as quickly as possible whilst they were still holding down full time jobs, Jess and Lou started with a 'friends-and-family' round. Then, with some early traction under their belt, they were ready to quit their jobs and undertake a more significant raise to launch a paid membership package and expand within the US market.
With some big last minute hurdles including extreme money laundering checks, a disappearing investor payment and various unexpected hurdles, they managed to close their investment round on the very last day of the tax year.
In this episode you’ll discover:
The benefits of fundraising through friends and family for your starting roundDifferent questions from different investors – why you need to be prepared for varied points of interestThe importance of a lead investor to kick start your investment rounds