Joyce and Raissa began their entrepreneurial journey with few industry connections, after doing a Master’s at UCL in Technology Entrepreneurship, where they won an award that gave their new business a funding grant. By connecting with around 500 potential investors via LinkedIn, they managed to bring on five individual investors for their first round.

They’ve now completed three funding rounds totalling £4.5m, including the most recent, from their “dream investors”, global drinks giant, Heineken. Joyce and Raissa believe that you should get on with potential investors on a personal level before agreeing to accept their money and that it’s key to share the same vision. Being co-founders helped them through the lows, by having someone they could always be 100% honest with.

In this episode you’ll discover…

Why you should get on with potential investors on a personal levelHow you can stick by your valuationWhy you shouldn’t hold back from sharing company financials openly