EP 314 Building an audience for your Kickstarter with co-host John Coveyou
Funding the Dream
English - May 09, 2019 17:00 - 17 minutes - 7.96 MB - ★★★★★ - 39 ratingsBusiness Leisure kickstarter crowdfunding rpg board game boardgamer boardgame table pod self publishingtop card game Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 313 A Heart Throb Kickstarter to save Evil Dead 2 with Tommy Gofton
How do you find your audience for your Kickstarter campaign?
It is a fluid thing on how to hone in on your core audience.
Always remember it is better to find new products for your current audience rather than attempting to find a new audience for your products or services.
This is why it is always a good idea to start small, to use your beginning as a learning experience and an opportunity to get feedback from your early adopters.
Building a buyer's persona becomes much easier. Then build more products for that core buyer persona.
Much more shared by John and me on how to build your audience.
Richard also recommends reading the book "Crossing the Chasm" to help you identify that core audience.