EP34: Analytics extraordinaire, Petra Manos, on how to use data to ace your marketing
The Health Leader Podcast
English - January 10, 2019 12:00 - 34 minutes - 35.5 MB - ★★★★ - 7 ratingsBusiness Health & Fitness Alternative Health business facebookmarketing marketing massage remedialmassage smallbusiness socialmedia wellness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Digital marketing is SUCH an important part of attracting new clients and getting your kickass business out into the world.
But, when it comes to looking at the back end of your marketing strategy and figuring out what all those numbers and statistics ACTUALLY mean, it can be like looking at a jigsaw puzzle and hoping if you stare long enough, it’ll start to make sense.
Business Manager of Web Data Analytics, Petra Manos, talks us through how you can UNLOCK the inner workings of web analytics and use the data to ACE your marketing strategy.
With a defence industry background in cyber security, missile detection and air force control systems (pretty cool, right?), Petra now uses her expertise to help small businesses understand MORE about their audiences.
Listen in to find out how YOU can drill down on your digital marketing data to discover who is REALLY looking at you, what is REALLY working for you, and how you can use that information to STRATEGISE and CAPTURE your audience.
Don’t worry if you’re not super tech savvy! She breaks it down into SIMPLE points!