EP17: Allana Collopy – Creating client loyalty at a multi-disciplinary holistic health centre

Allana runs Sorrento Massage & Natural Therapies, a multi-disciplinary clinic in Western Australia with several therapists treating over a 1000 active clients.

Allana uses VIP membership programs to encourage her clients to keep regular repeating bookings, which has allowed her to grow the the business consistently and predictably as she creates an outstanding health experience for them.

Listen for how Allana has created such a powerful, connected community of clients that they visit the clinic to read or have a cup of tea even on days they don’t have appointments.

Also hear Allana share her vision for the future of massage in Australia: one of her other hats is her role as a member of the standards council proposed by Massage & Myotherapy Australia. Her past as an auditor working in corporate puts her in a unique position to add value to this process as it evolves.