Restaurant Marketing That Works: Matt Plapp of America's Best Restaurants
FULL COMP: The Voice of the Restaurant Industry Revolution
English - August 27, 2021 12:00 - 42 minutes - 58.5 MB - ★★★★★ - 148 ratingsEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The future of restaurant marketing is the current state of marketing in every other industry: data. Marketing is no longer about compelling diners to come to our restaurants, it's about compelling them to give us their contact info so that we can start a conversation.
Today's marketing strategy is more about them than it us about us. Leading the charge into this brave new world is Matt Plapp, a seasoned marketer who's practicing what he preaches by offering more value than he's taking.
Today we discuss his most recent effort, the book Restaurant Marketing That Works, in which he lays out the strategies and tools he uses to help restaurants scale to massive proportions. By the end of today's conversation, you'll have the plan you need to market like the big guys do.
You can buy Matt's book "Restaurant Marketing That Works" on amazon today.
________________________________
Sign Up for Our Weekly Newsletter
Book time on Josh's personal calendar
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: