Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketers
42 episodes - English - Latest episode: 5 months ago - ★★★★★ - 1 ratingFuel Your Marketing Podcast Show with Arti Sharma, Chief Digital Marketing Strategist & Co-Founder at Measure Marketing Results Inc. After two decades of being in the world of business and marketing and having provided results and data-driven digital marketing strategies and business growth advice to CEO's, Business Owners, Marketing Professionals and Entrepreneurs, Arti is set to bring you tactics, steps, tools and leading-edge information you'd want to implement and take action. Afterall, marketing drives business growth and sales so why only talk about marketing in a silo! Each episode is 15-30 minutes and is designed to help you get more from your marketing spend, accelerate sales and grow your business.
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Episodes
The Power of Targeted Demand Generation: Find Qualified Leads
December 06, 2023 19:00 - 13 minutes - 12.7 MBToday we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses. Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts. Listen and learn in this episode! Episode Highlights: 00:00 Podcast Intro 00:10 The pow...
A Deep Dive Into Artificial Intelligence, Accelerate your Business's growth
November 30, 2023 13:01 - 14 minutes - 13.5 MBArtificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign. In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How important it is to up-level your skillset using these tools, maximizing your revenue and engagement results. Listen and learn in this episode! Episod...
Search Engine Optimization Trends 2023 and Beyond: Accelerated Mobile Pages
April 13, 2023 10:00 - 7 minutes - 6.67 MBOne of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business. In this episode, Arti Sharma wraps up the 2023 SEO series by talking about AMPs or Accelerated Mobile Pages. She shares the pros and cons of using them to help you make the right decision if you sho...
Search Engine Optimization Trends 2023 and Beyond: Voice Search on Maps
April 06, 2023 10:00 - 12 minutes - 11.1 MBYour Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on. In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voice Searches on different Maps. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE More than 2 Billion people are using ...
Search Engine Optimization Trends 2023 and Beyond : Voice Search Optimization
March 30, 2023 10:00 - 13 minutes - 11.9 MBDo you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case. In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE SEO strategies and resources for voice search will not only get you more traffic from people using voice search but...
Search Engine Optimization Trends 2023 and Beyond : SERP
March 23, 2023 10:00 - 12 minutes - 10.9 MBWe’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back. In this episode, Arti Sharma tackles why click-through rates are diminishing, what zero-click and no-click content spaces are, and what we need to do to get a spot in these spaces. Listen and learn in...
Search Engine Optimization Trends 2023 and Beyond: Key Changes
March 09, 2023 11:00 - 17 minutes - 14.4 MBWith Google’s algorithm constantly changing, you need to be one step ahead of the game. It’s important to have a deep understanding of what has been working consistently through these changes and how you will properly adapt to them. In this episode, Arti Sharma explores some key changes every marketer should be aware of to have a real advantage for any upcoming updates from Google, especially around content creation. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISOD...
Inbound Marketing for Manufacturing Companies – Part 6: Conversion-focused Marketing Campaigns
February 08, 2023 11:00 - 11 minutes - 10.8 MBMarketing for manufacturing businesses can get challenging because of selling complex products to niche markets. Hence, it is important to make sure that marketing campaigns are very targeted and resources are utilized strategically. This ensures that every opportunity represents a significant revenue potential for your organization. In this episode, Arti Sharma talks more about ABM strategy for B2B manufacturers, how to get started with conversion-focused marketing campaigns, and the ...
Inbound Marketing for Manufacturing Companies – Part 5: Video marketing for B2B Manufacturing
February 01, 2023 11:00 - 10 minutes - 9.47 MBVideo is an essential aspect of overall marketing today. Video marketing is a great way to showcase your visions and goals, engage potential customers, and attract the right people to work and scale with you. In this episode, Arti Sharma takes a deep dive into video marketing for B2B manufacturing. She shares some important tips on the types of videos you can make and the processes involved in video creation and marketing. Listen and learn in this episode! KEY TAKEAWAYS...
Inbound Marketing for Manufacturing Companies – Part 4: Modern Web Design Best Practices for Manufacturers
January 25, 2023 11:00 - 12 minutes - 11.7 MBIn today’s digital age, websites are the most visible part of B2B companies. Even during non-business hours, a website assists your potential customers with their independent research. It is just essential to learn how to gain a higher edge in your industry through your website design and content. This will greatly help you be the manufacturer of choice for businesses. In this episode, Arti Sharma talks about how to create a compelling website that serves your audience well and convert...
Inbound Marketing for Manufacturing Companies – Part 3: The Value of SEO in Manufacturing and Industrial Organizations
January 18, 2023 11:00 - 19 minutes - 17.9 MBSearch Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest. In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations. She shares relevant tips on the things you should consider for your SEO campaign. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODE If you are one of those companies who was trying to attract the new g...
Inbound Marketing for Manufacturing Companies – Part 2: Five Key Approaches to Modern Day Marketing for Manufacturers
January 11, 2023 11:00 - 22 minutes - 19.9 MBIn today’s business world, it is not enough to just have a great product. We also need great marketing strategies. With so much competition out there, you must do the most creative marketing strategies not just to attract potential customers but also to get long-term trust and loyalty for your brand and generate more sales as you grow. In this episode, Arti Sharma takes a deep dive into the 5 inbound strategies for manufacturing organizations. They’ve found these techniques to be stapl...
Inbound Marketing for Manufacturing Companies – Part 1
January 05, 2023 11:00 - 14 minutes - 12.8 MBGone are the days when buyers make a phone call to talk to a sales representative to find solutions to their problems. With easy access to the internet these days, they now prefer to find everything online and make a decision even before talking to your sales team. Thus, it is time to invest in better digital marketing techniques for your business. In this episode, Arti Sharma talks about where marketing is heading for manufacturing organizations and why now is the time for most manufa...
Season 2, Episode 2: Choosing the Right Automation for Your Business With Rebecca Phillips, Hubspot
November 14, 2022 18:26 - 24 minutes - 18.8 MBMarketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable. In this episode, Arti Sharma and Rebecca Phillips talk about choosing the right automation for your business process and the benefits of having it for your business growth. Listen and...
Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein
June 15, 2022 12:00 - 22 minutes - 19.4 MBMarketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients. In this episode, marketing and business coach Dan Holstein talks about the importance of marketing in scaling a business, what should be in an ideal marketing vision, and taking advantage of new marketing technologies without losing you...
Episode 23: State of Social Media and Content During COVID-19 Crisis with Aaron Fulk of Lillian James Creative
May 08, 2020 04:00 - 24 minutes - 46 MBThe pandemic has changed the state of social media and communications. During this crisis, companies cannot continue with their regular social media strategy and content marketing. On this podcast my special guest Aaron Fulk, CEO, Lillian James Creative and I share, where companies should focus and pivot in their social media strategy to build deeper connections with customers, prospects, partners and teams. - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Fi...
Episode 22: Google’s Changing Algorithm 2020 with Fernando Angulo of SEM Rush
March 12, 2020 04:00 - 40 minutes - 18.7 MBToday, Arti talks with SEM Rush's Head of International Partnerships, Fernando Angulo, all about today's search marketing and where search is headed - including the trend towards importance of customer journey over vanity metrics! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M G...
Episode 21: Never Get Blocked Again
February 20, 2020 05:00 - 13 minutes - 6.11 MBToday, Arti talks tools to break up the monotony of content creation to keep you unblocked and keep the content flowing! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! iTunes: http://ow.ly/Ihl350xDn8M Google Play: http://ow.ly/sPag50xDn8T YouTube: http://ow.ly/xFkC50xDn8V Spotify: http://ow.ly/bt0g50xDn8Q Ou...
Episode 20: The Power Of One - Delight Your Employees
February 13, 2020 05:00 - 19 minutes - 9.06 MBToday, Arti talks simple tactics you can use for greater employee satisfaction! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 19: Your Role in the Automation Revolution
February 06, 2020 05:00 - 13 minutes - 6.14 MBToday, Arti talks about how to invest in your technical infrastructure, as well as data and analytics to implement and support advancement in your business! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 18: The Key to Keyword Research
January 30, 2020 05:00 - 21 minutes - 9.84 MBToday, Arti talks about how to do keyword research and how applying it to your digital marketing strategy will increase your sales efficiency! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 17: Become a Sales Funnel Plumber and Fix Your Leaks
January 23, 2020 05:00 - 27 minutes - 12.4 MBToday, Arti talks about sales funnels and why they matter, as well as what happens once the lead has turned into a customer and how to nurture those leads and relationships. - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 16: Are You Leveraging LinkedIn? Growth Hacks for 2020
January 16, 2020 05:00 - 17 minutes - 8 MBToday, Arti talks about how LinkedIn is crucial to your 2020 marketing strategy, and how to grow your LinkedIn performance with simple and easy-to-implement hacks! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 15: Is My Marketing Spend Worth It?
January 09, 2020 05:00 - 17 minutes - 8.06 MBToday, Arti talks through what makes it worth spending money on marketing in addition to organic reach! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 14: Optimize Your Search Engine Results in 2020
January 02, 2020 05:00 - 24 minutes - 11.2 MBToday, Arti talks through how to utilize search engine optimization (SEO) to increase your organic AND paid reach! It’s not about the best tricks, it’s about using techniques that will be here for the long haul! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! Are you considering the relevancy to ...
Episode 13: The Digital Marketer's Robot Butler - Chatbots and On-Site AI
December 19, 2019 05:00 - 14 minutes - 6.58 MBToday, Arti talks engaging your customers with chatbots and other on-site forms of artificial intelligence! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 12: Leading Vulnerably with Simon T. Bailey
December 12, 2019 05:00 - 28 minutes - 13.1 MBToday, Arti talks with author and motivational speaker, Simon T. Bailey, all about how best to lead others – and yourself – to success! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube! “You don’t build the business. You build people and then people build your business.” -Zig Zigler
Episode 11: Crystal Clear Business Practices – Earning Trust Through Transparency
December 05, 2019 05:00 - 19 minutes - 9.15 MBToday, Arti talks about building trust with your customers and how essential it is for your success. How? TRANSPARENCY! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 10: Chatting with Alexa – Voice Search Optimization
November 28, 2019 05:00 - 14 minutes - 6.4 MBToday, Arti discusses how to optimize YOUR business/products for voice search engines – starting with Alexa and into the future! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 09: Game the System with Interactive Content
November 21, 2019 05:00 - 12 minutes - 5.81 MBToday, Arti discusses how to implement interactive content to engage your community and keep them coming back for more! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 08: Becoming a Google Guru with Google Analytics
November 14, 2019 05:00 - 11 minutes - 5.22 MBToday, Arti discusses how to leverage Google Analytics to create a solid marketing strategy to increase your impact and grow your legacy! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 08: Why Analytics Data Matters
November 14, 2019 05:00 - 11 minutes - 5.22 MBToday, Arti discusses how to leverage Google Analytics to create a solid marketing strategy to increase your impact and grow your legacy! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 07: Cheering on the Holidays - Adding Value During the Happiest Time of the Year
November 07, 2019 05:00 - 18 minutes - 8.53 MBToday, Arti talks about revving up your email marketing strategy ahead of the holiday game to add value during the happiest time of the year! - - - - - If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
Episode 06: LinkedIn Growth Hacking - with Actionable Tips
June 26, 2018 02:45 - 45 minutes - 41.6 MBIn this episode we cover LinkedIn’s growth and why other businesses need to pay attention. Discover actionable tips and tricks from Bobby Umair and Arti Sharma, leading LinkedIn experts. Listen in as they share their strategies to help you get more out of LinkedIn's platform and boost your visibility and sales. Learn how to use LinkedIn to reach out to others in your industry, expand your profile, create engaging content, and other etiquettes and strategies that will get results. - ...
Episode 6:LinkedIn Growth Hacking Actionable Tips With Bobby Umair & Arti Sharma
June 26, 2018 02:45 - 45 minutes - 41.6 MBIn this episode we cover LinkedIn’s growth and why other businesses need to pay attention. Discover actionable tips and tricks from Bobby Umair and Arti Sharma, leading LinkedIn experts. Listen in as they share their strategies to help you get more out of LinkedIn's platform and boost your visibility and sales. Learn how to use LinkedIn to reach out to others in your industry, expand your profile, create engaging content, and other etiquettes and strategies that will get results. #Li...
Episode 05: The Future of Social Media
June 01, 2018 02:08 - 45 minutes - 41.6 MBTwo amazing guests join Arti for this power-packed episode. Listen in on this fireside chat between Leigh Fowler, CEO of Rise Media Design Inc. and Kelly Farell, CEO of Oak Learners and Teach Me Social Inc. The fact that social media is rapidly evolving shouldn’t be ignored. The impact of social conversations over the last decade has led to major changes in the economy and how marketers are packaging services and products. From the recent Trump campaign to the highly anticipated royal we...
Episode 5: Future of Social Media - 2020
June 01, 2018 02:08 - 45 minutes - 41.6 MBTwo amazing guests join Arti Sharma for this power-packed episode. Listen in on this fireside chat between Leigh Fowler, CEO of Rise Media Design Inc. and Kelly Farell, CEO of Oak Learners and Teach Me Social Inc. The fact that social media is rapidly evolving shouldn’t be ignored. The impact of social conversations over the last decade has led to major changes in the economy and how marketers are packaging services and products. From the recent Trump campaign to the highly anticipated r...
Episode 04: Amp up your business with referral marketing & social selling strategy
April 16, 2018 14:48 - 32 minutes - 29.3 MBReferral Marketing is the fastest, easiest, and most reliable system for getting more clients than you can handle, even if you hate marketing and selling. The concept has always been discussed as a traditional concept, and in this podcast, Arti Sharma and Paula Hope uncover the best way to leverage this in the world of social-selling. You want to listen in as the power of your high-quality referral relationships cannot be ignored if you are serious about building a network of sales-ready int...
Episode 03: How to Budget Your Marketing Dollars for a Higher Impact
April 03, 2018 15:54 - 19 minutes - 17.4 MBMarketing is an essential element of doing business; imagine, without marketing, would you be able to share your next revolutionary product; or a service to your target audience? What holds companies back is defining the right budget or getting the right ROI from it. The perfect marketing budget for your company is completely unique and is impacted by a few important factors and in this podcast we uncover, what's the right budget for your business.
Episode 02: 2018's 3 Most Promising Online Trends
March 23, 2018 01:51 - 13 minutes - 12.4 MBIn this week’s episode of the ‘Fuel Your Marketing’ podcast, I discuss three emerging marketing trends you need to know to be successful in 2018. Listen in as I explain why you need to adopt these technology-driven trends, or risk being left behind. Here’s a brief overview of the up-and-coming marketing innovations I discuss in the podcast: • The increasing popularity of voice search and its affect on search and content marketing. • How to use data-driven marketing to build a personalized...
Episode 01: 9 Years & 9 Lessons (Not Mistakes!)
March 09, 2018 14:16 - 33 minutes - 30.8 MBIn this episode, you'll learn about 9 lessons that Arti & her team learnt over the last 9 years that propelled them to keep going, stay futuristic, strategic and results driven. These lessons supported her thinking, shifted her mindset and allowed her to create a successful digital marketing agency. The 9 Lessons she shares in this podcast episode, revolve around sales, online marketing, mindset, mentoring, money, perseverance, people and results. For more episodes visit www.FuelYourMarketin...
Podcast Episode 00: Introducing the Fuel Your Marketing Podcast & Your Host
February 27, 2018 00:57 - 8 minutes - 7.37 MBIn this episode, I introduce my brand new podcast called Fuel Your Marketing! I’m so excited to be bringing you this brand new podcast as it’s something that’s been in on my mind and has been in the works for a while now.During this first episode, you’re going to hear what The Fuel Your Marketing podcast is all about, why am I hosting this show and what can you expect in the future episodes. Also, I share my 14-year corporate to entrepreneurial journey in Canada...