Joe de Sena has demonstrated his entrepreneurial drive since his pre-teens.


After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.


Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events, and thus the idea for Spartan was born.


 


On This Episode

Turning your life into a business
Knowing when to quit
Leadership as a Parent
How to react when your trajectory changes
Practicing Appreciation
What does it take to WIN

Joe De Sana


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