How to promote financial advice as a profession

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As a profession, financial advice has often been associated with middle aged men and, while this has changed a little bit, the average age of a financial adviser remains in the late 50s.

Many of the larger financial advice businesses are now setting up academies to encourage school and university leavers to join the profession but what more can be done to promote financial advice as a profession?

This week FTAdviser deputy editor Damian Fantato talks to Sheena Gillett, communications and PR director at adviser trade body Pimfa, Gee Foottit, senior manager in partnership recruitment at St James's Place and James Woods, director of BWD Search's wealth management team.

They discuss the extent to which the demographics of financial advice are changing and what advisers and firms can do to encourage more people to the profession.

The FTAdviser Podcast is the podcast for financial advisers, brought to you by FTAdviser. Each week, FTAdviser is joined by guests fro the industry to discuss the week in news and pressing industry issues.

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