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How persuasion works in business, life and politics
FT Alphachat
English - March 31, 2017 04:01 - 59 minutes - 41 MB - ★★★★★ - 234 ratingsNews Commentary News leadership finance business culture politics entrepreneur health interview entrepreneurship news Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Buy, sell or adapt
Next Episode: When (and when not) to get political as a company
Social-psychologist Robert Cialdini joins Cardiff Garcia to discuss the psychology of influence and the importance of what you do before attempting to persuade someone, which is the subject of his latest book "Pre-suasion". The two also cover the role of persuasion in politics, specifically the way it has been used by Donald Trump and Barack Obama.
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