Cultivating Change Through Language and Community-Centered Fundraising with Nicole Mucci, Ep #29

Nicole Mucci of Union Gospel Mission joins Ben to discuss how she helped pioneer a brand update to adopt person-centered and trauma-informed language at her organization. They take a deep dive into the impact of language, the power of personal stories, and the growing shift from donor-centered to community-centered fundraising.

  You will want to hear this episode if you are interested in... Getting to know Nicole Mucci [1:00] How Nicole came to work at Union Gospel Mission [4:28]  The power behind a brand [6:59] Recognizing the need for change [8:46]  What it means to be person-centered and trauma-informed as a brand [10:06]  Shifting from donor-centered to community-centered fundraising [12:23] Changing brand guidelines from a staff perspective [18:03]  Writing a person-centered redemptive arc [21:32]  Executing a change in brand guidelines [26:14]  Why language matters [32:01]   Resources & People Mentioned Email Matt and Ben YOUR fundraising questions at [email protected]!  This Is The Most Fun Way To Make Your Life Awesome (Article) The Shape of a Good Story (Article) On Writing Well: The Classic Guide to Writing Nonfiction (Book) Start with Why: How Great Leaders Inspire Everyone to Take Action (Book)   Connect with Nicole Mucci Follow Nicole on LinkedIn Union Gospel Mission    Connect With Frontier https://Frontier.io Frontier on Facebook: https://www.facebook.com/frontiermarketingco/ Frontier on LinkedIn: https://www.linkedin.com/company/frontiermarketingco/