Mike Lazerow
From Scratch with Jessica Harris
English - November 26, 2011 23:00 - ★★★★★ - 88 ratingsCareers Business entrepreneurship leadership business health interview finance entrepreneur productivity startups culture Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Mike Lazerow co-founded Buddy Media with his wife Kass in 2007. Buddy Media helps corporations connect with their customers using social media. Clients like IBM, Ford, Pepsi and Jet Blue use Buddy Media’s software to engage consumers through Facebook, LinkedIn, Twitter, and other platforms. Mike is a serial entrepreneur who formerly launched Golf.com (bought by […]
Mike Lazerow co-founded Buddy Media with his wife Kass in 2007. Buddy Media helps corporations connect with their customers using social media. Clients like IBM, Ford, Pepsi and Jet Blue use Buddy Media’s software to engage consumers through Facebook, LinkedIn, Twitter, and other platforms. Mike is a serial entrepreneur who formerly launched Golf.com (bought by Time Warner) and University Wire (an Associated Press-like service for the university community now owned by CBS).
Jessica Harris and Mike speak about the importance of social media in engaging consumers, and how Mike and Kass launched Buddy Media—a leading social media software company—from scratch.