When you give advice ask yourself who the advice is for? When someone is in emotional distress or just needs some clarity, it's usually split between two things: giving advice that makes you feel good or that makes them feel good. When we lead from ‘I want to feel good’ it’s really easy to miss the fact that the advice was not what the other person needed and we weren’t really listening to them. The only way to move a person forward is to get curious, ask questions, and really tap into what they are saying. Have a listen as copywriter Madison Reid and I discuss the important question of ‘Who is the advice for anyways?’