Ep. 213: Making Change In The Beauty Industry As The CEO Of Ashunta Sheriff Beauty

Previous Episode: Ep. 212: How BLAQ Luxury Became A Multi-Million Dollar Hair Care Brand

Next Episode: Ep. 214: How Crazy Crave Cosmetics Was Built Out Of Grandma’s Kitchen

On this week’s episode of the Friends in Beauty podcast I welcome Ashunta Sheriff-Kendricks to the Friends in Beauty guest chair for the 2nd time! Ashunta Sheriff-Kendricks is an illustrious figure in the beauty industry, acclaimed not only for her pioneering makeup artistry for over two decades but also as the innovative force behind Ashunta Sheriff Beauty. Her brand epitomizes the pinnacle of clean, progressive beauty solutions designed for everyone, underpinned by a mission of inclusivity and diversity.

With a storied career highlighted by collaborations with leading brands such as Dior, Bioré, and Armani Beauty, Ashunta has solidified her status as a beacon of innovation and creativity. Known for her impeccable technique and pioneering approach to makeup, Ashunta has illuminated the visages of such entertainment titans as Zendaya, Rihanna and Alicia Keys.

Ashunta’s remarkable career is further distinguished by two Emmy nominations and a Black Reel Award nomination, recognizing her outstanding contributions to television and film. Ashunta’s work has graced major entertainment productions, from serving as department head for “The Best Man” to bringing her artistry to celebrated projects such as “Empire,” “The Lost City” and “Hidden Figures.”

Ashunta Sheriff Beauty mirrors her dedication to delivering products that not only celebrate

but elevate individual beauty. “Ashunta Sheriff Beauty empowers individuality through clean,

cutting-edge beauty solutions,” says Ashunta. “Our commitment lies in inclusivity, sustainability

and enhancing everyone’s natural beauty. We are more than a brand; we are part of a movement

towards a brighter, more inclusive future in beauty.”

Through every aspect of her work, Ashunta Sheriff-Kendricks exemplifies excellence, mentorship and a deep-seated commitment to effect meaningful change in the beauty industry and the wider world.

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