On this episode of the Friends in Beauty podcast I welcome Bethany Townes to the Friends in Beauty guest chair. Bethany's journey into the realm of makeup commenced in 2006 with a part-time position at a cosmetic counter, where her fascination with the intricacies of mascara and blush application was ignited. What began as a simple interest soon blossomed into her vocation and full-time profession.


Motivated by the dynamic trends of the industry, Bethany leverages her background as an Army medic to provide clients with a professional, nurturing, and soothing experience. Renowned for her enduring sophistication and glamorous touch, she has emerged as a coveted figure in the beauty sphere.


Diversifying her portfolio, Bethany has ventured into television, music, commercials, brand representation, runway fashion, and educational roles. Whether engaging with large audiences or individuals, she derives pleasure from every opportunity, as she firmly believes that living her aspiration never feels like toil.


Bethany's meticulous methodology and unwavering dedication have led her to collaborate with esteemed entities such as The Makeup Show and The Powder Group for over 18 years. Working with clientele like New Balance, Beats, Viacom, Verizon Wireless, Sony Music Entertainment, Nautica Women, and Cazal Eyewear. Working with prominent networks like MTV, BET, VH1, Spike, NBC, CBS, and FOX. With recent focus in TV her artistry graces popular shows such as Amazon Prime's "Harlem," Harlan Cobden's "Shelter," "Wild 'N Out," "Annie Live," among others. Presently, Bethany is a proud member of the I.A.T.S.E. 798 Makeup Artist Union.


FUN FACT: Bethany is also a full-time RV’er! How cool!?


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Social Media Info:


Bethany Townes (Instagram) - @bethanytownes


Bethany Townes (TikTok) - @beinthesestreets


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