Ep. 177: Creating Kid Friendly Beauty With Petite ‘N Pretty CEO, Samantha Cutler

On this episode of the Friends in Beauty podcast I welcome Samantha Cutler to the Friends in Beauty guest chair. Sam is the Founder of Petite ‘n Pretty, a Beverly Hills-based prestige beauty brand for young creatives. With 15-years of experience developing prestige beauty products, Samantha is no stranger to innovating and launching new concepts, having formulated some of the industry’s favorite cult products for brands including MAC, Smashbox and Stila. However, it wasn’t until she became a mother that her journey into creating a new, essential category in beauty began.

Having been makeup-obsessed from a young age, Samantha has always viewed cosmetics as an outlet for individuality and self-expression. From working behind the makeup counter to designing products for top brands, there was one thing that always stuck with Samantha: the creative freedom that came with her first beauty experience, sparked from those special moments at her mother’s vanity as a child. Years later, those memories came to life once again, watching her own children light up when swiping on sparkles. But this time, Samantha realized that the products that her children were using were far from created for them and set out on a glitter revolution, developing a brand specifically for the next generation.

Launched in summer 2018, Samantha founded Petite ‘n Pretty to encourage girls and boys to sparkle outside the lines while exploring, expressing and embracing individuality with products developed just for them. Blending her background as a product developer and mother, with the playful glimmer of her hometown of Beverly Hills, each product provides a beyond high-quality beauty interaction with youthful shades and textures.

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