The history of shipping is the history of the world EP37 Cyberly
FreightCasts
English - January 06, 2022 22:00 - 59 minutes - ★★★★★ - 71 ratingsBusiness News News Tech News supply chain wtt cargo logistics american shipper americanshipper. bco craig fuller dooner for freights sake shipping Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling.
Show Links:
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Follow Sal Mercogliano on Twitter
Check out Sal’s show “What’s Going On With Shipping” on YouTube
Tiktok becomes the most popular domain of 2021
Edelman’s new study covering Linkedin B2B buying stats
Learn more about your ad choices. Visit megaphone.fm/adchoices
You’ve likely heard the phrase “if you don’t study history, you’re doomed to repeat it.” So why has much of the shipping world operated in a silo, where we’re just chugging along, making the same mistakes, and not learning from each other? That’s what we’re diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they’re going to be good at storytelling.
Show Links:
Watch replays of Cyberly on Freightwaves TV
Follow Cyberly’s podcast on Apple or Spotify
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Follow Sal Mercogliano on Twitter
Check out Sal’s show “What’s Going On With Shipping” on YouTube
Tiktok becomes the most popular domain of 2021
Edelman’s new study covering Linkedin B2B buying stats
Learn more about your ad choices. Visit megaphone.fm/adchoices