Freelance Transformation
100 episodes - English - Latest episode: over 5 years ago - ★★★★★ - 106 ratingsLearn how to win clients and build the freelance business of your dreams. Matt Inglot, agency owner and freelance coach, interviews top freelancers and agency owners on EXACTLY how they run their service business. Learn how top freelancers win clients, charge higher rates, and build a freedom-based lifestyle through their business. Guests have included Alan Weiss, Michael Port, Brennan Dunn, Jason Swenk, Noah Fleming, Jonathan Stark, and many more.
Tune in for a new episode every Monday morning and learn more at freelancetransformation.com
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Episodes
180: What Have I Done???
August 20, 2018 04:00 - 7 minutes - 6.51 MBTwo very important announcements. Brace yourselves, because it’s going to be bittersweet. https://freelancetransformation.com/episode180
179: Find Clients by Connecting the Dots | Josiah Mory
August 13, 2018 04:00 - 47 minutes - 43.6 MBThis episode is all about the most powerful ways you can go from employee to freelancer. Even if you don’t have any clients lined up. You can still make the freelance transformation with confidence as long as you’re willing to put in the effort. Our guest today actually used my Freelance Start course in order to transform himself into a full-time freelancer. Josiah Mory helps store owners on Shopify improve their customer experience with customer research. But he wasn’t always a consultant...
178: Build an Agency Your Way | Mike Arnesen
August 06, 2018 04:00 - 51 minutes - 71.5 MBThe agency space may have a reputation for cultivating a negative atmosphere, but building an agency doesn’t have to be all bad. You just have to build your agency with intention, and that’s exactly what our guest on this episode is doing. Mike Arnesen is a freelance analyst and SEO fanatic who just so happened to build his own agency called UpBuild. After a few bad experiences, he decided to take what he learned and apply it to a better business model. Now, he puts the mental well-being o...
177: Minimalist Marketing | Kyla Roma
July 30, 2018 04:00 - 47 minutes - 58.5 MBIt’s time to stop overcomplicating lead generation. Your marketing strategy does not have to give you a migraine. There are ways to keep marketing simple, and we've got marketing guru Kyla Roma on the podcast today to show you how to do just that. Kyla is a marketing and profit consultant who uses her minimalist marketing strategies to build an audience and attract clients. It’s all about playing to your strengths and finding a marketing strategy that works best for you and your ideal audi...
176: Keep Yourself, Your Clients & Team Accountable | Edmund Zaloga
July 23, 2018 04:00 - 45 minutes - 61.9 MBWe always talk about getting clients on this show, but the real work doesn’t actually start until you’ve signed them on. What do you do when you finally start that client project? How do you manage your time with all these deadlines? It’s no easy task managing all of the moving pieces. Whether you work alone or with a team, project management is crucial to your success as a freelancer. If you want to work with clients effectively, then it’s best to recognize project management as a collabo...
175: 6 Figures Through Relationships & Hard Work | RJ McCollam
July 16, 2018 04:00 - 50 minutes - 78 MBBefore becoming a freelancer, RJ McCollam was fired from his job, evicted from his apartment, and even had his car repossessed. It took losing everything to inspire his motivation. Now, ten years later, he’s a successful web developer who’s guest spotting podcasts to share his experience with the rest of us. RJ is talking today about building a freelance career from the bottom up. He taught himself how to build websites and used his skills to find a full-time job. That full-time career eve...
174: What Companies Look For | Nathan Allotey
July 09, 2018 04:00 - 45 minutes - 68 MBImagine sitting in front of a corporate board and pitching your skills for a project. Do you even know where to start? Luckily we have Nathan Allotey on this episode to speak to attracting and winning corporate clients. Nathan never calls himself just a freelancer. He is a web designer and digital marketing strategist. And his portfolio consists of corporate clients. He uses his presence online to help other freelancers win corporate clients through learning from his mistakes. Nathan is he...
173: Build Relationships & Win Clients | Kirk Williams
July 02, 2018 04:00 - 47 minutes - 71.8 MBOur guest today will be the first to tell you that you don’t need to use a super expensive sales funnel to attract clients to your business. Consistent action will win clients every time. Kirk Williams, owner of Zato Marketing, is a paid search marketer who started his career on Twitter. But his online presence on Twitter and through online forums helped him generate leads and a client pool he actually likes to work with. On this episode, Kirk is breaking down his client acquisition strate...
172: What Is Your Contract Missing | Abbey Woodcock
June 25, 2018 04:00 - 50 minutes - 72.6 MBBreaking out of the corporate world could be one of the best career decisions you ever make. Once you make that freelance transformation, you can start making your own schedule and picking your own clients. But what happens when you need to write a contract? Or when tax season rolls around? Abbey Woodcock is a copywriter and freelancer coach who has learned first-hand from her own business mistakes. In the beginning, Abbey focused more on her craft than her business, and it ended up costin...
171: Be Clear on Who You Target | Lianna Patch
June 18, 2018 04:00 - 46 minutes - 64.7 MBStart imagining your ideal client. Get as specific as you can. Pick out the things you love most about your freelance career… Today’s guest was able to narrow down her niche by focusing on the thing she loves most – humor. Lianna Patch is a conversion copywriter and conference speaker who uses her amazing sense of humor to create interactive content for her clients. She’s injecting personality into her business and working with clients she genuinely likes. Her advice today will loosen you ...
170: VA to Agency Owner in 3.5 Years | Emily Hirsh
June 11, 2018 04:00 - 49 minutes - 69.2 MBIf you make the right moves, you can build an agency in just three years. Think it’s impossible? Think again! We have Emily Hirsh on the show today just to prove that it is entirely possible to build your brand and your business in only three years. Three years ago, Emily started as a virtual assistant. At first, she managed social media for her clients. Running successful Facebook campaigns turned into Emily’s niche, and she decided to break out on her own. She now runs her own digital ma...
169: Breaking Out of Banking to Become a Coach | Merideth Bisiker
June 04, 2018 04:00 - 47 minutes - 43.8 MBWorking for yourself isn’t easy, but it’s not impossible. Our guest today left her career of over twenty years to start her own business. It was always something Merideth Bisiker wanted to do, and being there for her family finally inspired her to do it. Less than a year ago, Merideth left her full-time job to become Merideth the Money Coach. She helps clients with money management techniques and helps them recover from financial crisis. She’s on Freelance Transformation today to talk abou...
168: Book $156K in Client Work from Upwork | Tom Casano
May 28, 2018 04:00 - 53 minutes - 49.4 MBJob sites like Upwork aren’t just oversaturated watering holes for freelancers. There are ways to find real, high-paying clients on these sites. Don’t believe me? Well, our guest today is here to prove this point exactly. Tom Casano is an SEO consultant and founder of the Sure Oak consulting firm. He ramped up his business over the past 16 months by optimizing his availability on Upwork.com. On this episode, Tom discusses what cues you can look for when filtering through clients, and his p...
167: Help Clients in a Cool Niche | Sophie Bujold
May 21, 2018 04:00 - 47 minutes - 43.1 MBIn order to be a successful freelancer, you have to create that human experience. Connecting with clients online can make that kind of experience really difficult, but it’s not impossible. Our guest today specializes in building connections with clients by creating online communities. Sophie Bujold is the creator of Cliqueworthy, an agency that connects clients with their ideal online communities. Sometimes her clients are starting from scratch, but most of the time these clients already h...
166: Content Marketing Right | Devesh Khanal
May 14, 2018 04:00 - 54 minutes - 50.1 MBIf you think you can’t use content marketing to connect with your ideal clients - think again! Content marketing is effective no matter what niche or skill you’re selling. If you’re having trouble making it work for you, then you might be doing it wrong. According to my guest today, a lot of us are doing content marketing wrong. Devesh Khanal is a content marketing guru who used to be just like us. He never thought content marketing would work for him until a fateful meeting with his ...
165: Backdoors to Find Clients | James Johnson
May 07, 2018 04:00 - 48 minutes - 44.1 MBThere is more than one way to find clients. Set your pitches aside for a moment and tune in to today’s episode. James Johnson is on the show today to talk about the ways you can think outside of the box and snag the kind of clients you really want to work with. James Johnson is a freelance writer and founder of the Freelance Writers School. His grassroots approach to finding clients is a complete game changer. James teaches his unconventional methods to other freelancers in order to help t...
164: Scale Up w/o Burning Out | Breanne Dyck
April 30, 2018 04:00 - 57 minutes - 53 MBSometimes we underestimate how hard it really is to scale a business. Many of us fail to take a closer look at our business model before we get started and then we are overwhelmed when everything starts to take off all at once. So, is it possible to scale your business with your sanity intact? Breanne Dyck, Founder of MNIB Consulting Inc., is here on Episode 164 to reveal a few tips which could help you to scale your business without losing any (or all) of your sanity. Breanne generously...
163: Consult for Corporate Clients | Henrik Becker
April 23, 2018 04:00 - 46 minutes - 43 MBOn this episode of the Freelance Transformation Podcast, we get to talk about what it’s like to sell to and work with corporate clients. And when we say corporate clients, that typically means companies that are bigger than what we’d normally consider a small business. They have proper departments, multiple shareholders, and tens, hundreds or thousands of employees. Companies where you’re dealing with multiple stakeholders involved in decisions. And of course, usually bigger budgets. To sp...
162: Freelance with a Purpose | Kevin Monroe
April 16, 2018 04:00 - 47 minutes - 43.1 MBBeing a freelancer can be harder than you think it is. We still dread going to work sometimes, even when we work from home. And there’s still that looming threat of “is this all there is?” If you’re looking for something more in your business, then today’s episode is for you. On this episode, Kevin Monroe talks about how we can all find a purpose for our freelance business. Kevin Monroe is a leadership consultant and executive coach who helps high achievers find and connect with their purp...
161: Focus on a Vertical to Win Clients | Brian Downard
April 09, 2018 04:00 - 51 minutes - 46.7 MBBrian Downard wasn’t always serving one kind of client. He started in app development, but he found his calling in lead generation for home and garden businesses. Serving one vertical like this is even more specific than finding a niche. Brian talks about what inspired him to focus on this particular vertical and the mistakes and the successes that he's made that ultimately shaped his business and his brand. https://freelancetransformation.com/episode161
160: Elite Consultant Mindsets | Michael Zipursky
April 02, 2018 04:00 - 49 minutes - 45.5 MBMichael Zipursky of Consulting Success has spent nearly two decades building consulting agencies. Over the last ten years, he’s dedicated his time to helping other consultants & freelancers alike to build better businesses. His experience has taught him that having the right mindset is what sets truly successful freelancers apart. Michael believes that most freelancers are held back because their mind isn’t in the right place. We all know the steps toward success, we can even have the tool...
159: Starting an Agency | Duane Brown
March 26, 2018 04:00 - 46 minutes - 42.4 MBUpgrading from freelancer to solo-preneur is the trajectory some of us take in our businesses, but taking that first step isn’t always easy. How do you know when you’re ready? Duane Brown, Founder of Take Some Risk - a digital marketing agency, discusses his transition from freelancing to starting his own agency. Duane shares some of the risks he took to make that first leap and why and how he's decided to build an agency. https://freelancetransformation.com/episode159
158: Websites in Highschool to 5 Figure Projects | Joe Kashurba
March 19, 2018 04:00 - 52 minutes - 47.9 MBWhen it comes to freelancing, we all have to start somewhere. And the reality is that those beginnings are pretty humble. Your first client probably won’t be a giant account and you probably won’t be making hundreds of dollars per hour. In fact, the whole project might be $100. But how do you get from that point to better clients, higher paying, possibly building a team, and most importantly having a business that enables whatever lifestyle you’re looking for? Joe Kashurba went through t...
157: Story Selling to Clients | Crystal Smith
March 12, 2018 04:00 - 45 minutes - 41.4 MBCrystal Smith is the mastermind behind Shine Consulting where she helps solo-preneurs tell their origin stories in order to sell themselves better. Crystal refers to this process as "story-selling." Story-selling is more than just talking about your experiences, it's about connecting your own personal story to your business. Crystal shares her own origin story and offers some great advice on how to use this emotional marketing technique to build your personal brand! https://freelancetra...
156: Solo Freelancing to Agency | Matt Kohn
March 05, 2018 05:00 - 46 minutes - 42.3 MBBeing a freelancer is often synonymous with being a "jack of all trades." You do everything in your business. You could be a web designer or writer, but you’re also a manager, a bookkeeper, and a marketer. Matt Kohn of Different Hunger Media shares his story of building his solo-freelance business into an agency. And how it's allowed him to focus on the development and future planning of his business. https://freelancetransformation.com/episode156
155: Go Freelance Faster w/ Agency Work | Seth Coelen
February 26, 2018 05:00 - 50 minutes - 46.2 MBIf you’re trying to find enough freelance work to finally quit your full-time job, tune in now for Seth Coelen’s first-hand experience. Seth is on the podcast today because he truly knows how to set freelancers up for success. His techniques for finding clients and determining rates will help you establish the strong starting point you need to jump successfully into a freelance career. Seth Coelen is a UI/UX designer who really loves his work. He had no problem working his corporate job al...
154: Advantages of Productized Consulting | Jane Portman
February 19, 2018 05:00 - 49 minutes - 45.1 MBJane Portman, founder of UI Breakfast, is an amazing UI/UX consultant who loves helping entrepreneurs perfect their SaaS systems online and on mobile. She’s also an ace at productizing her skills. Productized consulting is a way to simplify your services and your rates in order to better serve your clients by offering them in neat, pre-priced packages. Jane is on this episode of the Freelance Transformation podcast all the way from Russia! To discuss how productizing her own skillset helpe...
153: Hire Your First Assistant | Gina Horkey
February 12, 2018 05:00 - 52 minutes - 48 MBAre you thinking about hiring a virtual assistant but you're not sure where to start, or when might be a good time to do so? Fortunately for the modern-day freelancer and business owner, the advancements in technology and the internet have made it possible for businesses to flourish in the online environment. This means that you are now able to choose from a gigantic pool of candidates to help you with your business. Part-time, full-time, flex time? No problem. Hiring a virtual assistant g...
152: Free Yourself From Chaos | Susan Fennema
January 29, 2018 05:00 - 50 minutes - 46.6 MBWe can’t all be organized all of the time. Sometimes our businesses get away from us, and we are consumed by all the little things we need to do to keep our business running. But you don’t have to let your freelance career consume you or your free time. If you’re struggling to find that work-life balance, this episode of The Freelance Transformation Podcast is for you. Susan Fennema is a project managing genius. She is the CEO of Beyond the Chaos, and she helps freelancers reclaim their li...
151: The 'Grow Fast' Agency Formula | Jeff Sauer
January 22, 2018 05:00 - 53 minutes - 49.2 MBBack in 2005, Jeff Sauer was teaching himself SEO when most businesses didn't even know what the heck that was. He realized he could combine this niche work with his computer science degree, and he turned his side hustle into a full-time career in only one year’s time. Today, Jeff is a digital marketer who teaches his secrets to university students and consults freelancers online. He has learned how to grow and scale a freelance business because he just so happened to stumble upon the magi...
150: Master Your Finances | Jessica Moorhouse
January 15, 2018 05:00 - 54 minutes - 50.3 MBEvery freelancer needs a personal finance strategy in order to protect their income and their future investments, including retirement. But where do you start your financial planning when you’re just starting your freelance career? Jessica Moorhouse discusses a three-step framework that will help you get your finances in order. Jessica is a millennial money expert. She is a personal finance blogger and podcast host who teaches millennials and freelancers alike how to manage their finances....
149: Reach Your Financial Goals | Andy Johnson
January 08, 2018 05:00 - 48 minutes - 44.1 MBIf you’re trying to figure out your financial goals for 2018, remember that you are a freelancer. You’re not an employee. You are the boss of your own business, and that comes with its own unique challenges and financial burdens. Andy is a UI/UX design director and the creator of Harpoon, a finance management app for freelancers. He’s tested out his own financial theories, and he’s here today to talk about goal-based financial planning, and how this strategy can help you meet your financia...
148: 5 Ways to Boost Income in 2018 | Matt Inglot
January 01, 2018 05:00 - 32 minutes - 29.9 MBHappy New Year! Welcome to a special New Year's episode where we will discuss 5 things that you can do to boost your freelancing income in 2018. The suggested five changes were inspired by past interviews conducted on this podcast, as well as a few of Matt's own mistakes and triumphs. These are things that have consistently been seen to create a significant impact on the businesses of the guests on this podcast, the students of Freelance Start and, of course, of Matt himself. https://freel...
147: The Worst-Case Actually Happened | Jason Swett
December 25, 2017 05:00 - 59 minutes - 54.6 MB2018 is right around the corner! Are there any big life changes coming your way? Could this be the year when you actually quit (or lose) your job and start your own freelancing business? Jason Swett, a programmer and app developer, survived the worst-case scenario during his very first year as a freelancer. He has some entertaining stories, followed by some great advice on how you might be able to survive your own “firsts” as a full-time freelancer. https://freelancetransformation.com/epis...
146: Fund a Product w/ Consulting | Austin Felton
December 18, 2017 05:00 - 51 minutes - 47.1 MBAustin Felton is a unique freelancer who used his consulting business to fund his product business. He’s the creator of Entrecloud, a WordPress hosting software, and this product was inspired by his first consulting clients. While consulting influential entrepreneurs, Austin had the opportunity to ask clients directly what they were looking for and he tapped into a niche market that he could deliver to. https://freelancetransformation.com/episode146
145: Target Clients w/ LinkedIn Ads | AJ Wilcox
December 11, 2017 05:00 - 48 minutes - 44.8 MBGiven the wealth of professional information that LinkedIn has about its users, including job titles, companies they work for, skills, industries, etc. It’s a natural fit when you are trying to market to companies, especially when selling higher priced services, and especially if you follow the best practices to build a successful LinkedIn ad campaign. AJ’s Wilcox of B2Linked specializes exclusively in helping B2B businesses to find customers with LinkedIn ads. That being said, AJ’s busine...
144: Win Clients w/ LinkedIn | Jake Jorgovan
December 04, 2017 05:00 - 56 minutes - 51.8 MBIf you’ve never considered 'LinkedIn Prospecting' as a way to find clients, it's something that you may want to investigate as a freelancer. Jake Jorgovan is the founder of Lead Cookie - LinkedIn Lead Generation & Prospecting, but he’s been using LinkedIn as a way to connect with clients long before he started teaching other freelancers about it. LinkedIn is the only social network that acts as a comprehensive database of professionals and companies that could be in need of your special ar...
143: Master the Freelancing Journey | Jesse Gernigin
November 27, 2017 05:00 - 53 minutes - 49.3 MBNo matter what career path you choose as a freelancer, every freelancer must experience the journey. You can’t just magically skip to the front of the line and land on immediate success. If you want A-list clients, there are some skills you need to learn and experiences you need to put under your belt first. Jesse Gernigin of Live Gold Rich talks about some of those learning experiences. Jesse gave up an entertainment career as a magician to become a professional freelance consultant. But ...
142: How Introverts Can Win Clients | Luis Vazquez
November 20, 2017 05:00 - 56 minutes - 51.5 MBEven if you’re an introvert, you can still be a successful freelancer. Being an introvert doesn’t put you at a disadvantage. It probably means you’re better at reading people and understanding their problems, which makes you an excellent freelancer. Luis Vazquez, founder of The Mighty Introvert, talks about how you can hone these skills and succeed as an introvert. https://freelancetransformation.com/episode142 Today's episode is brought to you by Harpoon! Harpoon is the all-in-one fin...
141: Become Known In Your Niche | Mike Julian
November 13, 2017 05:00 - 1 hour - 87 MBYou won’t become a recognizable name in your niche market overnight, but you can get a head start with these tips from Mike Julian of Aster Labs. His unique perspective on outreach and the way he uses social media can really put you at the forefront of your field and connect you with the right clients. Learn how to approach your niche the right way so you can start earning the income you need to make freelancing your full-time job. https://freelancetransformation.com/episode141 Today's e...
140: Win Clients w/ Cold-Calling | Olivier Lambert
November 06, 2017 05:00 - 55 minutes - 50.8 MBIf you’ve never considered cold-calling as a way to grow your freelance business, Olivier Lambert is going to open your mind to this approach. Olivier, of TactikMedia, worked hard to perfect his cold outreach tactics and now his cold calls account for nearly 40% of his client base. Olivier has since expanded his business to become a consultant for freelancers just like you. He creates resources and tactics for up-and-coming entrepreneurs who want to use cold outreach as part of their marke...
139: Build a Company of One | Paul Jarvis
October 30, 2017 04:00 - 58 minutes - 53.3 MBGrowing your business isn’t always a good thing. Not if it’s the wrong kind of growth. Paul Jarvis talks about why he’s never grown his business in the way you’d expect that he would. His new book, "Company of One," breaks down the how and why it can actually be beneficial to run your business as lean as possible. Paul questions the stereotypical views of business growth and challenges freelancers to think outside of the box. Working for yourself really does mean you’re responsible for eve...
138: Find Clients in a New Niche | Jonathan Stark
October 23, 2017 04:00 - 58 minutes - 53.6 MBToday’s episode is about finding and connecting with your perfect niche. Jonathan Stark is on the show for the second time to talk about what it’s like to find the right niche and reframe your brand around your new clients. Jonathan is a mobile consultant, advisor, and coach who recently shifted his position. He still helps clients increase their mobile engagement, but he focuses specifically on credit unions. Before, he was working with businesses all across the board. He had so many diff...
137: The Most Unusual Consultancy | Steve Sims
October 16, 2017 04:00 - 51 minutes - 47.3 MBIt’s not impossible to work with your dream clients, even if that client list seems impossible to obtain. Steve Sims, a consultant and concierge to the daydreams of his clients, works with the kind of people who want to get married at the Vatican or spend 10 days in the International Space Station. Steve built his network of clients by working with the type of people he really wanted to work with, and by being honest and transparent with what he calls 'old school values.' So, if you’re try...
136: Brand Yourself | Sarah Hart
October 09, 2017 04:00 - 44 minutes - 41.2 MBFreelancers know how important it is to stand out from the crowd. If you can brand yourself successfully, you’re guaranteed to outshine the other dime-a-dozen freelancers. You can start attracting the kind of clients you really want to work with. But how do you brand yourself? Where does one even start on that journey? Today’s episode features Sarah Hart, an epic web designer who teaches her clients how to develop their own personal brand and use it to build their business. Freelancers suc...
135: The Real Experience of Freelancing | Sian Richardson
October 02, 2017 04:00 - 39 minutes - 36.3 MBFind out what it's really like to start a freelance business and what goes into making that freelance lifestyle truly successful. All the way from Australia, our guest Sian Richardson speaks of going through the ups and downs of freelancing and loving every second of it. Sian Richardson is a graphic designer who left her professional career to pursue something more creative. Her freelance business has evolved from client work to digital publications. On this episode, Sian talks about what ...
134: Hire Remote Workers Effectively | Nathan Hirsch
September 25, 2017 04:00 - 49 minutes - 45.2 MBIf you’re a solo freelancer or consultant there’s a good chance that at some point you’ve at least considered hiring someone. Perhaps a contractor that you can delegate some pieces of the client work to, or a virtual assistant to help you with administration, bookkeeping, project management or any number of seemingly endless tasks involved in being your own boss. Nathan Hirsch, is the founder of FreeeUp, a marketplace that specializes in pairing up freelance business owners with their idea...
133: Find Clients With Facebook Ad Funnels | Kurt Bullock
September 18, 2017 04:00 - 52 minutes - 48.6 MBOne of the best ways to find out if a freelancer is going to be successful is to see if they have implemented a repeatable system for finding clients, so they can always bring more business through the door as they need it. In this episode, Kurt Bullock discusses how to develop the skills to create perfect marketing funnels and how you can make Facebook’s algorithms work for you. Kurt Bullock is the founder of The Produce Department where he helps Shopify store owners develop their techni...
132: Specialize, Simplify, Profit | Kurt Elster
September 11, 2017 04:00 - 55 minutes - 50.9 MBKurt Elster appeared on the show two years ago when it was just getting started. In Episode 8, Kurt shared how he was building a business as an e-commerce developer on Shopify. Now, two years later, Kurt is known as the “Shopify guy”. He’s tapped into a niche and content marketing in such a way that his business has vaulted to the next level, and Kurt has since worked with big-name clients like Penn & Teller and Jay Leno. As is so often true, success and profit come from simplifying down a...
131: Quit Corporate & Go Freelance | Hannah Lowe Corman
September 04, 2017 04:00 - 51 minutes - 46.8 MBHannah Lowe Corman left her cushy corporate job as an investment banker to become the artist she always wanted to be. Today she creates beautifully tranquil paintings to de-stress her corporate peers. Hannah paints a picture of what it’s like to start a creative freelance business from scratch. Not only does she have tips for things like pricing, budget, and marketing, she also shares exactly what it feels like to leave the comfort of a corporate job to take on the unpredictable exhilarati...