What's the Difference Between Marketing and Branding?
Freelance Road Trip Podcast
English - August 31, 2023 20:06 - 12 minutes - 17.7 MB - ★★★★★ - 5 ratingsBusiness Arts Design graphicdesigner business businessofdesign creativity designer freelance illustrator photographer Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Thrive In Your Creative Business
Next Episode: How To Negotiate With Clients
Marketing and branding are related concepts that are often used interchangeably, but they are distinct and have different purposes. Freelance designers create brand assets and identities for their clients, but fewer freelancers actually consider the necessity of building their own brands, or understand how effective branding guides marketing efforts integrates with business. This episode covers the differences between marketing and branding, how they're related, and a short discussion about selling and advertising, all with freelance creatives in mind.