Does Advertising Actually Work? (Part 2: Digital)
Freakonomics Radio
English - November 26, 2020 04:00 - 48 minutes - 44.4 MB - ★★★★★ - 29.3K ratingsDocumentary Society & Culture dubner productions stitcher stephen j. dubner freakonomics radio Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 440. Does Advertising Actually Work? (Part 1: TV)
Next Episode: 442. Is it Too Late for General Motors to Go Electric?
Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.