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Host: Jay FranzeGuest: Ron SticklerRecorded: December 19, 2021

We discuss the power of personality recognition and how it applies to sales. Additionally, we take a detailed look at the four foundational personality styles; The Driver, The Analytical, The Craftsman, and The Persuader. A key takeaway from this discussion is that sales is an art, and like every other art, it takes practice to master.

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