Black History Month: More than a Memoir with Liza Price

Beauty products entrepreneur Lisa Price was born on May 18, 1962, in Brooklyn, New York. She is the founder of Carol's Daughter, one of the first African American-owned product lines with a flagship store. During her childhood, she remembers the smell of the soap her grandmother made at their Brooklyn brownstone.

In 1990, Price began making creams and lotions based on natural materials in her kitchen. Encouraged by family members and friends, she began Carol’s Daughter from her home in 1993. Her customers soon multiplied. By 1999, Price added mail-order, website, and walk-in customers, and her business moved from the parlor floor of her brownstone to a formal store in Brooklyn’s upscale Fort Greene area.

Supported by a staff of twenty-three, Carol’s Daughter's product line boasts more than 300 aromatic products for the face, hair, body, and home. Her clientele includes celebrities like Jada Pinkett Smith, Will Smith, Halle Berry, Chaka Khan, and Oprah Winfrey. In 2002, Carol’s Daughter grossed more than $2.25 million in sales. In 2004, Price along with Hillary Beard wrote her memoir, entitled Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion. In 2005, a group of investors assisted her in opening a flagship store in Harlem on 125th Street.

Price makes time to give back to the community. Carol’s Daughter donates monies, goods, and services to not-for-profit organizations including the Arthur Ashe Foundation, Hale House, and the September 11th Fund.

Listen to her words and feel the joy, the pride and congratulate her success!

Click below and be inspired.