"The franchise business model, if leveraged properly, is amazing... and powerful. It's been called the best business model ever invented. But if you end up choosing the wrong franchise, and you blow through all your money because you didn't do the type of research needed to get all the facts, then owning 'the best business model ever invented' won't much matter." - Joel Libava, Author, The Definitive Guide to Franchise Research

This week on Franchising & You, The Franchise King, Joel Libava shares points from his recently published book, The Definitive Guide to Franchise Research. Passionate about individuals choosing the right franchise, Joel provides insight into utilizing proven research techniques to get to the heart of any franchise business opportunity. 

Franchising & You airs every Saturday at 9:30 AM ET / 8:30 AM CT with each segment available on-demand.

Franchising & You is powered by Franchise Foundry and sponsored by FranFund, Spadea Lignana and Retail Solutions.