Providing Ongoing Value to your Franchisees with Brittany Driscoll of Squeeze Massage
Franchise Euphoria
English - May 04, 2021 19:43 - 39 minutes - 39.4 MB - ★★★★★ - 165 ratingsEntrepreneurship Business Investing franchisee franchisor internet money brown business buy buying entrepreneurs euphoria Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Brittany Driscoll is the co-founder and CEO of Squeeze. In 2017, Brittany, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality by stepping into the role of CEO by spearheading the launch of the brand and the opening of the first location in Los Angeles.
Key Takeaways:
[0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model.
[0:59] Josh introduces today’s guest, Brittany Driscoll, the Co-Founder of Squeeze Massage.
[2:41] Josh welcomes Brittany to Franchise Euphoria.
[3:01] Brittany shares about her entrepreneurial background and what led her to develop the Squeeze concept.
[10:35] Brittany discusses how her experience at DryBar primed her for creating Squeeze.
[16:36] Josh and Brittany discuss the pros of starting your business with franchising in mind.
[24:42] Brittany explains what the ideal footprint for a Squeeze location is like and who their ideal franchisee partner is.
[29:40] The Squeeze team follows a well-mapped recruiting playbook to find their massage therapists and train them to their brand standards.
[31:09] Brittany shares what the impact of COVID-19 was on Squeeze’s business operations.
[35:49] Brittany discusses her hopes for the future of Squeeze and how they’re progressing their franchise efforts.
[37:03] If you want to learn more about Squeeze Massage, visit their website listed below.
[38:26] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on Apple Podcasts.
Mentioned in This Episode:
https://www.squeezemassage.com/
https://www.squeezemassage.com/franchising
www.Facebook.com/squeezemassage
www.Twitter.com/squeezemassage
www.Instagram.com/squeeze
https://www.linkedin.com/company/squeeze-massage