Focusing Your Brand On Your Core Products with Nick Binnings of Southern Classic Chicken

Nick Binnings is the Director of Brand Development at Southern Classic Chicken. Nick was most recently the Vice President of Brand Development for Another Broken Egg Café, where he helped grow the concept from 15 to 62 units before an exit to private equity. Now, he is spearheading Southern Classic Chicken's new franchise opportunity to help the concept grow across the South.

Key Takeaways:

[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!

[0:59] Josh introduces today’s guest, Nick Binnings, the Director of Brand Development for Southern Classic Chicken.

[2:10] Josh welcomes Nick to Franchise Euphoria.

[2:48] Nick shares about his experiences throughout the years in the food industry and franchising.

[5:21] Nick gives the history of Southern Classic Chicken which began over 30 years ago and tells what led them to begin franchising.

[8:04] Nick discusses the basic offerings at Southern Classic Chicken and why they focus on their core products.

[13:32] Josh and Nick discuss what the ideal layout of a Southern Classic Chicken location is and who owns the real estate.

[19:47] For anyone listening who is considering franchising, Nick suggests that you need to create a company, brand, and multiple units with proven success.

[20:22] If you want to learn more about Southern Classic Chicken, visit their website listed below.

[21:03] Thanks for listening, and please, reach out to Josh anytime through email at [email protected]. If you enjoyed this interview, please leave us a review on Apple Podcasts.

Mentioned in This Episode:

[email protected]

www.indyfranchiselaw.com

https://www.southernclassicchicken.com/franchising
https://www.linkedin.com/company/southern-classic-chicken/