Why We Read: "A Cultural Approach to Communication" by James Carey

In this inaugural episode of the "Why We Read" series, we focus on James Carey's argument for a "cultural approach to communication."  What does he mean when he says communication isn't about information, it's about ritual? What was so important about this argument? Why was it so influential on communication studies? And what does it have to do with visual communication?  Tune in and find out!