Episode 183: Katie Martell: How ‘Femvertising’ is Failing Female Consumers - On The Dot Woman
Four Minutes with On The Dot
English - July 12, 2018 05:01 - 3 minutes - 1.27 MB - ★★★★ - 6 ratingsBusiness News women in business women in the workforce women in tech women in stem female entrepreneur female founder Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Regardless of whether you want to admit it, you’ve bought something because of how it was marketed. If you’re a one-woman business or startup, the idea of hiring a marketing expert or agency might make you shudder. Here’s some real talk for you: It’s OK if you don’t know how to get the word out about your biz. You’ve got better things to do, girlfriend. Getting an expert on board with a specialized skill set will give you an outside perspective, save you time (no need to Google “What is an algorithm?”) and guide you to more customers. Today, scan your budget and set aside at least 2 percent to focus on brand awareness.
The post Katie Martell: How ‘Femvertising’ is Failing Female Consumers appeared first on On The Dot Woman.
Regardless of whether you want to admit it, you’ve bought something because of how it was marketed. If you’re a one-woman business or startup, the idea of hiring a marketing expert or agency might make you shudder. Here’s some real talk for you: It’s OK if you don’t know how to get the word out about your biz. You’ve got better things to do, girlfriend. Getting an expert on board with a specialized skill set will give you an outside perspective, save you time (no need to Google “What is an algorithm?”) and guide you to more customers. Today, scan your budget and set aside at least 2 percent to focus on brand awareness.
The post Katie Martell: How ‘Femvertising’ is Failing Female Consumers appeared first on On The Dot Woman.