Life’s too short to build something nobody wants.  After building products for more than a decade, and throughout that time searching for a better, and faster way for building successful products.  Ash Maurya joined and contributed significantly to the diffusion of the Lean Startup movement along with Eric Ries and Steve Blank. 


His books Running Lean, Scaling Lean, had a huge impact on me alongside the Lean Canvas that is an amazing tool widely used by founders and early-stage startups around the globe.  


Among many lessons, he has learned as a founder and entrepreneur here are the 3 most important:


 - Listening to customers is key, but you have to know-how.


 - Life is too short to build something nobody wants.


 - Love the Problem, Not Your Solution.