After realizing there was a serious lack of options for sports fans who happen to be women, or who just don't fit the typical mould addressed by the existent industry, Roslyn McLarty and her two co-founders created The GIST, a sports newsletter that has since grown into a podcast and a website, too. The GIST doesn't shy away from the human side of sports, nor does it treat sports like a secret club you need years of specialized knowledge to access.

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The GISTWomen-led sports media startup The GIST raises $1M to challenge sports reporting norms

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